Mc Slime

McDonald’s has a new ad campaign in Sweden – design your own hamburger.  You can suggest your own ingredients and even name your burger.  However, this recent entry – McSlimme, just doesn’t sound good for tourists.  I know the guy thinks he’s cool with a name like “Slim” in Swedish, but this is only one M away from slime and you don’t really want those kind of connotations while eating at McDonald’s.

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