Cheap Sheep

This is the new advertising campaign for Tele2, a phone company in Sweden.  It really took me a long time to understand this commercial.  Why are they using talking sheep to sell a phone?   Then it was explained to me that with a Swedish accent, pronouncing the word “cheap” comes out as “sheep.”

Still, the talking sheep thing is really disturbing and doesn’t really make me want to buy a phone plan with them.



1 Comment

Filed under Uncategorized

One response to “Cheap Sheep

  1. This campaign may be the worst ever. I don’t know what they where thinking? I’ve been a Swede all my life (oh yeah?) and I didn’t get the point until after weeks and weeks.
    They probably got it cheap from the ad agency…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s