Cheap Sheep

This is the new advertising campaign for Tele2, a phone company in Sweden.  It really took me a long time to understand this commercial.  Why are they using talking sheep to sell a phone?   Then it was explained to me that with a Swedish accent, pronouncing the word “cheap” comes out as “sheep.”

Still, the talking sheep thing is really disturbing and doesn’t really make me want to buy a phone plan with them.

sheepcheap

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1 Comment

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One response to “Cheap Sheep

  1. This campaign may be the worst ever. I don’t know what they where thinking? I’ve been a Swede all my life (oh yeah?) and I didn’t get the point until after weeks and weeks.
    They probably got it cheap from the ad agency…

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